They have created a new way of thinking about how to improve manufacturing practices that focuses on the environment instead of just making things better for the environment.
William McDonough is an American architect and Michael Braungart is a German chemist. The authors also discuss environmentalism and design, urging readers to think about what it means to be “eco-friendly” in today’s world. 1-Page Summary of Cradle To Cradle Overall SummaryĬradle to Cradle is a book that urges us to rethink our manufacturing and industrial systems, which are damaging the environment.
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